Do people need a visual map and would they use it? Based on Doordash alone, there were over 1M
dashers and 20M Customers in 2020. According to Zippia,
though the market is predominantly white men around 40, statistics
show spoken languages at: Spanish, 70.8% French, 6.7% German, 3.8%
Russian, 2.3% Arabic, 2.2% Other, 14.2%. Our primary persona is a non
native English speakers around the age of 35. Though, alternate personas
include a wide range of drivers from the ages of 18-65.
Can we tie into current mapping platforms? Yes and
no. Currently, most companies that provide a delivery service
provide google maps within their app. We would need to create a
robust API and get buy in from companies like google and amazon.
Competitive and Comparative Analysis
Who is already working on this type of solution?
When searching for mapping apps we found a cornucopia of solutions related to route planning and
general GPS nav, but none that provide the visual service like Maptions that connects drivers and customers.
GPS can get a driver to a destination address, but what about the details?
Big companies (Google Maps,
Apple Maps, Wayz, Garmin, TomTom) offer route optimization, traffic
updates etc. That is not the target of Maptions.
Initial communication between customer, company and driver is app driven.
Maptions aims to create a connection between the driver and customer after the driver gets to the GPS location.